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Personal Brand Index

Score your digital presence in 3 minutes. Discover where you stand across Presence, Content, Authority, and Growth — and what to do next.

Question 1 of 12

Presence

Do you have a professional website dedicated to your personal brand?

No website Basic website (template, rarely updated) Professional website (custom design, updated regularly) High-performance website (SEO-optimized, fast, conversion-focused)

Presence

How discoverable are you on Google when someone searches your name or expertise?

Not found or buried in results Appear on page 2-3 for my name Page 1 for my name, not for expertise terms Page 1 for both my name and expertise keywords

Presence

How active and optimized is your LinkedIn profile?

No LinkedIn or inactive Basic profile, rarely post Optimized profile, post weekly Thought leader presence, 1000+ engaged followers, post multiple times/week

Content

How often do you publish original content (articles, videos, podcasts)?

Rarely or never Monthly Weekly Multiple times per week

Content

What types of content do you produce?

None One format (e.g. blog posts only) Two formats (e.g. blog + video) Multi-format (blog, video, podcast, newsletter)

Content

Do you have an email list or newsletter?

No email list Under 500 subscribers 500-5,000 subscribers 5,000+ engaged subscribers

Authority

Have you spoken at events, conferences, or been featured in media?

No public speaking or media A few local events or podcast appearances Regular speaker at industry events or media features Keynote speaker, major publications, TV/radio appearances

Authority

Do you have documented client results or testimonials?

No testimonials A few informal endorsements Multiple written testimonials with specific outcomes Case studies with measurable results + video testimonials

Authority

How clearly defined is your niche and positioning?

I serve everyone / no clear niche Somewhat defined but broad Clear niche with a defined target audience Category of one — known for a specific expertise in a defined market

Growth

How do you currently generate leads or new clients?

Word of mouth only Referrals + occasional outreach Inbound leads from content + referrals Multi-channel system (SEO, content, ads, referrals, partnerships)

Growth

Do you use a CRM or system to manage leads and client relationships?

No system — everything is manual or in my head Spreadsheet or basic tool CRM with some automation Fully automated CRM with lead scoring, nurture sequences, and tracking

Growth

How diversified are your revenue streams from your personal brand?

Single income source (1:1 services only) Two sources (e.g. services + courses) Three sources (e.g. services + courses + speaking) Four or more diversified streams

Your Personal Brand Index

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